/* Self-hosted so the landing pages make no third-party font request. */
@font-face {
  font-family: "Plus Jakarta Sans Variable";
  font-style: normal;
  font-display: swap;
  font-weight: 200 800;
  src: url("plus-jakarta-sans-latin-wght-normal.woff2") format("woff2-variations");
}

/* ==========================================================================
   Postars landing — clean, modern, LinkedIn-blue (Plus Jakarta Sans)
   Light theme · #2563eb accent · ink highlight · soft shadows.
   Content structure follows blog/landing/design.md; real product screenshots
   and infographics provide the visual interest.
   ========================================================================== */

:root {
  --primary: #2563eb;
  --primary-hover: #1d4ed8;
  --ink: #18181b;
  --ink-soft: #3f3f46;
  --muted: #71717a;
  --faint: #a1a1aa;
  --surface: #ffffff;
  --surface-alt: #f5f5f4;
  --surface-strong: #e7e5e4;
  --line: #e4e4e7;
  --line-strong: #d4d4d8;
  --success: #16a34a;
  --accent-wash: #eff6ff;
  --shadow-sm: 0 1px 2px rgb(0 0 0 / 0.05);
  --shadow: 0 1px 2px rgb(0 0 0 / 0.05), 0 16px 40px rgb(0 0 0 / 0.07);
  --shadow-blue:
    0 1px 2px rgb(29 78 216 / 0.35), 0 4px 12px -4px rgb(29 78 216 / 0.4);
  --radius: 14px;
  --radius-lg: 18px;
  --font:
    "Plus Jakarta Sans Variable", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont,
    "Segoe UI", sans-serif;
  --font-mono: var(--font);
  --maxw: 1200px;
}

* {
  box-sizing: border-box;
}
html {
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
}
body {
  margin: 0;
  background: var(--surface);
  color: var(--ink);
  font-family: var(--font);
  line-height: 1.6;
  font-size: 16px;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
a {
  color: inherit;
  text-decoration: none;
}
img {
  display: block;
  max-width: 100%;
}
button {
  font: inherit;
}
.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.shell {
  width: min(calc(100% - 3rem), var(--maxw));
  margin-inline: auto;
}
.shell.narrow {
  width: min(calc(100% - 3rem), 860px);
}

/* ---------- Typography ---------- */
h1,
h2,
h3 {
  margin: 0;
  color: var(--ink);
  font-weight: 800;
  line-height: 1.06;
  letter-spacing: -0.045em;
}
h1 {
  font-size: clamp(2.3rem, 3.9vw, 3.5rem);
  letter-spacing: -0.05em;
}
h2 {
  font-size: clamp(2.1rem, 4.2vw, 3.4rem);
  letter-spacing: -0.05em;
}
h3 {
  font-size: 1.25rem;
  letter-spacing: -0.025em;
}

/* signature ink highlight (replaces old <span class="highlight">) */
h1 em,
h2 em {
  font-style: normal;
  color: #fff;
  background: var(--ink);
  padding: 0 0.12em 0.06em;
  box-decoration-break: clone;
  -webkit-box-decoration-break: clone;
}

.kicker {
  margin: 0 0 1rem;
  color: var(--primary);
  font-size: 0.82rem;
  font-weight: 700;
  letter-spacing: 0.01em;
}

.section-heading {
  max-width: 800px;
  margin: 0 auto 3.5rem;
  text-align: center;
}
.section-lede {
  max-width: 640px;
  margin: 1.1rem auto 0;
  color: var(--muted);
  font-size: clamp(1rem, 1.4vw, 1.15rem);
  line-height: 1.7;
}

/* ---------- Buttons ---------- */
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5em;
  font-weight: 600;
  font-size: 0.92rem;
  padding: 0.7rem 1.15rem;
  border-radius: 999px;
  border: 1px solid transparent;
  cursor: pointer;
  transition:
    transform 0.15s ease,
    box-shadow 0.15s ease,
    background 0.15s ease,
    border-color 0.15s ease,
    color 0.15s ease;
  white-space: nowrap;
}
.button span {
  transition: transform 0.2s ease;
}
.button:hover span {
  transform: translateX(3px);
}
.button-primary {
  color: #fff;
  background: var(--primary);
  background-image: linear-gradient(
    180deg,
    var(--primary),
    var(--primary-hover)
  );
  box-shadow: var(--shadow-blue);
}
.button-primary:hover {
  transform: translateY(-1px);
  box-shadow:
    0 2px 4px rgb(29 78 216 / 0.4),
    0 8px 20px -6px rgb(29 78 216 / 0.5);
}
.button-ghost {
  color: var(--ink);
  background: #fff;
  border-color: var(--line);
  box-shadow: 0 1px 2px rgb(0 0 0 / 0.03);
}
.button-ghost:hover {
  border-color: var(--faint);
}
.button-lg {
  min-height: 50px;
  padding: 0.85rem 1.4rem;
  font-size: 0.98rem;
}
.button-block {
  width: 100%;
}

/* ---------- Header / nav ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(255, 255, 255, 0.82);
  backdrop-filter: saturate(150%) blur(12px);
  border-bottom: 1px solid transparent;
  transition: border-color 0.3s ease;
}
.site-header.scrolled {
  border-color: var(--line);
}
.nav {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 70px;
}
@media (min-width: 761px) {
  .nav-links {
    position: absolute;
    left: 50%;
    transform: translateX(-50%);
  }
}
.brand-lockup {
  display: inline-flex;
  align-items: center;
  gap: 0.4rem;
}
.brand-lockup img {
  height: 24px;
  width: auto;
}
.bstar {
  width: 15px;
  height: 15px;
  color: var(--primary);
}
.nav-menu {
  display: flex;
  align-items: center;
  gap: 2.2rem;
}
.nav-links {
  display: flex;
  gap: 1.8rem;
}
.nav-links a {
  font-size: 0.92rem;
  font-weight: 500;
  color: var(--ink-soft);
  position: relative;
  padding: 0.2rem 0;
}
.nav-links a::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: -2px;
  height: 2px;
  width: 0;
  background: var(--primary);
  transition: width 0.22s ease;
}
.nav-links a:hover {
  color: var(--ink);
}
.nav-links a:hover::after {
  width: 100%;
}
.nav-actions {
  display: flex;
  align-items: center;
  gap: 0.7rem;
}
.menu-button {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: 0;
  padding: 8px;
  cursor: pointer;
}
.menu-button span:not(.sr-only) {
  width: 22px;
  height: 2px;
  background: var(--ink);
  border-radius: 2px;
  transition: 0.25s;
}

/* ---------- Reveal ---------- */
.reveal {
  opacity: 0;
  transform: translateY(20px);
  transition:
    opacity 0.7s cubic-bezier(0.22, 1, 0.36, 1),
    transform 0.7s cubic-bezier(0.22, 1, 0.36, 1);
}
.reveal.is-visible {
  opacity: 1;
  transform: none;
}
@media (prefers-reduced-motion: reduce) {
  .reveal {
    opacity: 1;
    transform: none;
    transition: none;
  }
}

/* ---------- Section rhythm ---------- */
main > section {
  padding: clamp(4.5rem, 9vw, 8rem) 0;
}
.section-alt {
  background: var(--surface-alt);
  border-block: 1px solid var(--line);
}

/* ---------- HERO ---------- */
.hero {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  align-items: center;
  gap: clamp(2.5rem, 5vw, 4.5rem);
  padding-block: clamp(4rem, 8vw, 7rem);
}
.hero-copy {
  max-width: 520px;
  min-width: 0;
}
.hero-visual {
  min-width: 0;
  width: 100%;
  max-width: 640px;
  margin-inline: auto;
}
.eyebrow {
  width: fit-content;
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  margin: 0 0 1.5rem;
  padding: 0.4rem 0.85rem;
  border: 1px solid var(--line);
  border-radius: 999px;
  color: #52525b;
  font-size: 0.78rem;
  font-weight: 600;
  background: var(--surface-alt);
}
.eyebrow .dot {
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--primary);
  box-shadow: 0 0 0 4px var(--accent-wash);
}
.hero h1 {
  margin-bottom: 1.4rem;
}
.hero-lede {
  max-width: 560px;
  margin: 0 0 2rem;
  color: var(--muted);
  font-size: clamp(1.02rem, 1.4vw, 1.18rem);
  line-height: 1.7;
}
.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.8rem;
  margin-bottom: 2rem;
}
.trust-line {
  max-width: 44ch;
  margin: 0;
  color: var(--muted);
  font-size: 0.9rem;
  padding-left: 1rem;
  border-left: 3px solid var(--primary);
}

.product-frame {
  overflow: hidden;
  border: 1px solid #d4d4d8;
  border-radius: 14px;
  background: #fff;
  box-shadow: 0 30px 70px -30px rgb(24 24 27 / 0.35);
  transform: perspective(1400px) rotateY(-2deg) rotateX(1deg);
  transition: transform 0.5s ease;
}
.hero-visual:hover .product-frame {
  transform: perspective(1400px) rotateY(0deg) rotateX(0deg);
}
.frame-top {
  height: 38px;
  display: flex;
  align-items: center;
  gap: 6px;
  padding: 0 12px;
  border-bottom: 1px solid var(--line);
  background: var(--surface-alt);
}
.frame-top i {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: #d4d4d8;
}
.frame-top i:first-child {
  background: #f87171;
}
.frame-top i:nth-child(2) {
  background: #fbbf24;
}
.frame-top i:nth-child(3) {
  background: #4ade80;
}
.frame-top > span {
  margin-left: auto;
  padding: 2px 24px;
  border-radius: 5px;
  color: var(--faint);
  background: #fff;
  font-size: 8px;
}
.app-preview {
  min-height: 420px;
  display: grid;
  grid-template-columns: 140px 1fr;
}
.preview-sidebar {
  display: flex;
  flex-direction: column;
  padding: 18px 10px 12px;
  border-right: 1px solid var(--line);
  background: var(--surface-alt);
}
.preview-brand {
  display: flex;
  align-items: center;
  gap: 7px;
  margin: 0 7px 22px;
}
.preview-brand .preview-wordmark {
  width: 66px;
  height: auto;
  object-fit: contain;
}
.preview-nav {
  display: flex;
  align-items: center;
  gap: 8px;
  padding: 8px;
  border-radius: 6px;
  color: var(--muted);
  font-size: 9px;
  font-weight: 600;
}
.preview-nav b {
  width: 12px;
  color: var(--faint);
  text-align: center;
}
.preview-nav.active {
  color: var(--primary);
  background: rgb(37 99 235 / 0.1);
}
.preview-nav.active b {
  color: var(--primary);
}
.preview-user {
  display: flex;
  align-items: center;
  gap: 7px;
  margin-top: auto;
  padding: 9px 5px 0;
  border-top: 1px solid var(--line);
}
.preview-user > span {
  width: 25px;
  height: 25px;
  display: grid;
  place-items: center;
  border-radius: 50%;
  color: #fff;
  background: var(--primary);
  font-size: 7px;
  font-weight: 800;
}
.preview-user b,
.preview-user small {
  display: block;
  font-size: 7px;
  line-height: 1.5;
}
.preview-user small {
  color: var(--faint);
}
.preview-main {
  padding: 28px;
  background: #fff;
}
.preview-heading {
  display: flex;
  align-items: end;
  justify-content: space-between;
}
.preview-heading small {
  color: var(--faint);
  font-size: 7px;
  font-weight: 700;
  letter-spacing: 0.1em;
}
.preview-heading h3 {
  margin: 2px 0 0;
  font-size: 20px;
  letter-spacing: -0.04em;
}
.preview-heading button {
  padding: 8px 10px;
  border: 0;
  border-radius: 6px;
  color: #fff;
  background: var(--primary);
  font-size: 8px;
  font-weight: 700;
}
.preview-search {
  width: 100%;
  height: 29px;
  margin: 20px 0 14px;
  border: 1px solid var(--line);
  border-radius: 6px;
}
.preview-cards {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
}
.preview-cards article {
  min-height: 180px;
  padding: 15px;
  border: 1px solid var(--line);
  border-radius: 9px;
  box-shadow: 0 1px 2px rgb(0 0 0 / 0.03);
}
.post-status {
  width: fit-content;
  margin-bottom: 13px;
  padding: 2px 5px;
  border-radius: 4px;
  color: #52525b;
  background: var(--surface-strong);
  font-size: 6px;
  font-weight: 800;
  letter-spacing: 0.05em;
}
.post-status.scheduled {
  color: #92400e;
  background: #fef3c7;
}
.preview-cards h4 {
  margin: 0 0 9px;
  font-size: 11px;
  line-height: 1.4;
}
.preview-cards p {
  color: var(--muted);
  font-size: 8px;
  line-height: 1.65;
}
.preview-cards footer {
  display: flex;
  justify-content: space-between;
  margin-top: 28px;
  padding-top: 10px;
  border-top: 1px solid var(--line);
  color: var(--faint);
  font-size: 7px;
}
.preview-cards footer b {
  color: var(--primary);
}
@keyframes pulse {
  0% {
    box-shadow: 0 0 0 0 rgba(22, 163, 74, 0.45);
  }
  70% {
    box-shadow: 0 0 0 8px rgba(22, 163, 74, 0);
  }
  100% {
    box-shadow: 0 0 0 0 rgba(22, 163, 74, 0);
  }
}

/* ---------- PROOF ---------- */
.proof-head {
  max-width: 780px;
  margin: 0 auto 3rem;
  text-align: center;
}
.proof-head .section-lede {
  margin-top: 1.2rem;
}
.proof-grid {
  display: grid;
  grid-template-columns: 0.75fr 1.25fr;
  gap: 1.5rem;
  align-items: stretch;
}
.stat-cards {
  display: flex;
  flex-direction: column;
  gap: 1rem;
}
.stat-card {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.3rem 1.5rem;
  box-shadow: var(--shadow-sm);
  display: flex;
  flex-direction: column;
  gap: 0.15rem;
}
.stat-label {
  font-size: 0.72rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  font-weight: 700;
  color: var(--muted);
}
.stat-value {
  font-size: 2.7rem;
  font-weight: 800;
  letter-spacing: -0.04em;
  color: var(--primary);
  line-height: 1;
  margin: 0.3rem 0;
}
.stat-detail {
  font-size: 0.88rem;
  color: var(--ink-soft);
}
.chart-card {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.3rem;
  margin: 0;
  box-shadow: var(--shadow-sm);
  display: flex;
  flex-direction: column;
}
.chart-card figcaption {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 1rem;
  margin-bottom: 1rem;
  flex-wrap: wrap;
}
.chart-card figcaption span {
  font-size: 1.05rem;
  font-weight: 700;
  letter-spacing: -0.02em;
}
.chart-card figcaption small {
  font-size: 0.78rem;
  color: var(--muted);
}
.stats-shot {
  width: 100%;
  border-radius: 10px;
  border: 1px solid var(--line);
  background: #0b0f17;
}
.chart-note {
  font-size: 0.8rem;
  color: var(--muted);
  margin: 1rem 0 0;
  line-height: 1.55;
}

/* ---------- PROBLEM ---------- */
.problem {
  text-align: center;
}
.problem-title {
  margin-bottom: 1.4rem;
}
.packaging-flow {
  margin-top: 3.5rem;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 1.3rem;
  align-items: center;
  text-align: left;
}
.pf-col {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.4rem 1.5rem;
  box-shadow: var(--shadow-sm);
}
.pf-head {
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  font-weight: 700;
  color: var(--muted);
  display: block;
  margin-bottom: 0.9rem;
}
.pf-out .pf-head {
  color: var(--primary);
}
.pf-col ul {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 0.55rem;
}
.pf-col li {
  font-size: 0.98rem;
  color: var(--ink-soft);
  padding-left: 1.1rem;
  position: relative;
}
.pf-col li::before {
  content: "—";
  position: absolute;
  left: 0;
  color: var(--line-strong);
}
.pf-out li::before {
  content: "→";
  color: var(--primary);
}
.pf-mid {
  display: flex;
  align-items: center;
  justify-content: center;
}
.pf-engine {
  font-weight: 800;
  font-size: 0.95rem;
  letter-spacing: 0.14em;
  color: #fff;
  background: var(--ink);
  padding: 1.1rem 0.9rem;
  border-radius: 999px;
  box-shadow: var(--shadow);
  writing-mode: vertical-rl;
  text-orientation: mixed;
}

/* ---------- WORKFLOW ---------- */
.steps-stack {
  display: flex;
  flex-direction: column;
  gap: clamp(3rem, 6vw, 5.5rem);
}
.step-block {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(2rem, 5vw, 4.5rem);
  align-items: center;
}
.step-block.reverse .step-copy {
  order: 2;
}
.step-num {
  font-size: 0.9rem;
  font-weight: 700;
  color: var(--primary);
  display: block;
  margin-bottom: 0.7rem;
}
.step-copy h3 {
  font-size: 1.7rem;
  margin-bottom: 0.8rem;
}
.step-copy p {
  color: var(--muted);
  margin: 0;
  max-width: 44ch;
  line-height: 1.7;
}
.step-visual {
  display: flex;
  justify-content: center;
}
.mock {
  width: 100%;
  max-width: 440px;
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow);
  padding: 1.4rem;
  position: relative;
}
.mock-tag {
  font-size: 0.66rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  font-weight: 700;
  color: var(--faint);
  display: block;
  margin-bottom: 1rem;
}
.note-card {
  background: var(--surface-alt);
  border: 1px solid var(--line);
  border-radius: 10px;
  padding: 0.8rem 0.95rem;
  margin-bottom: 0.7rem;
}
.note-card b {
  display: block;
  font-weight: 700;
  font-size: 0.92rem;
}
.note-card small {
  font-size: 0.72rem;
  color: var(--muted);
}
.note-card.note-check {
  border-left: 3px solid var(--success);
}
.note-card.ghost {
  height: 42px;
  opacity: 0.5;
}
.ed-line {
  height: 9px;
  border-radius: 5px;
  background: var(--line-strong);
  margin-bottom: 0.65rem;
}
.ed-line.title {
  height: 14px;
  width: 70%;
  background: var(--ink);
  opacity: 0.8;
}
.ed-line.short {
  width: 45%;
}
.ed-prompt {
  margin-top: 1rem;
  font-size: 0.78rem;
  font-weight: 600;
  color: var(--primary);
  background: var(--accent-wash);
  border-radius: 8px;
  padding: 0.6rem 0.75rem;
}
.ed-chips {
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem;
  margin-top: 0.8rem;
}
.ed-chips span {
  font-size: 0.72rem;
  font-weight: 600;
  background: var(--surface-alt);
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 0.25rem 0.6rem;
  color: var(--ink-soft);
}
.mock-schema {
  text-align: center;
}
.sc-top {
  width: fit-content;
  margin: 0 auto;
  padding: 0.5rem 1.1rem;
  border-radius: 8px;
  background: var(--accent-wash);
  border: 1px solid var(--primary);
  color: var(--primary-hover);
  font-weight: 700;
  font-size: 0.85rem;
}
.sc-arrows {
  display: flex;
  justify-content: space-around;
  padding: 0 12%;
  margin: 0.5rem 0;
}
.sc-arrows i {
  width: 1px;
  height: 22px;
  background: var(--line-strong);
  position: relative;
}
.sc-arrows i::after {
  content: "";
  position: absolute;
  bottom: 0;
  left: -3px;
  border: 4px solid transparent;
  border-top-color: var(--line-strong);
}
.sc-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.6rem;
}
.sc-row span {
  padding: 0.6rem 0.4rem;
  border-radius: 8px;
  background: var(--surface-alt);
  border: 1px solid var(--line);
  font-size: 0.78rem;
  font-weight: 600;
  color: var(--ink-soft);
}
.sc-bars {
  display: flex;
  flex-direction: column;
  gap: 0.4rem;
  margin-top: 1rem;
  padding-top: 1rem;
  border-top: 1px solid var(--line);
}
.sc-bars i {
  height: 7px;
  width: var(--w, 100%);
  border-radius: 4px;
  background: linear-gradient(90deg, var(--primary), rgba(37, 99, 235, 0.25));
}
.cal-row {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 0.4rem;
  margin-bottom: 0.5rem;
}
.cal-row b {
  font-size: 0.66rem;
  color: var(--faint);
  text-align: center;
  font-weight: 700;
}
.cal-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 0.4rem;
  margin-bottom: 1rem;
}
.cal-grid i {
  aspect-ratio: 1;
  border-radius: 6px;
  background: var(--surface-alt);
  border: 1px solid var(--line);
}
.cal-grid i.on {
  background: var(--accent-wash);
  border-color: var(--primary);
}
.publish-pill {
  display: flex;
  align-items: center;
  gap: 0.7rem;
  background: var(--surface-alt);
  border: 1px solid var(--line);
  border-radius: 10px;
  padding: 0.75rem 0.9rem;
}
.publish-pill b {
  display: block;
  font-size: 0.88rem;
  font-weight: 700;
}
.publish-pill small {
  font-size: 0.72rem;
  color: var(--muted);
}
.publish-pill strong {
  margin-left: auto;
  font-size: 0.72rem;
  font-weight: 700;
  color: var(--success);
}

/* ---------- GALLERY (real post screenshots) ---------- */
.gallery-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.4rem;
}
.post-card {
  display: flex;
  flex-direction: column;
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
  box-shadow: var(--shadow-sm);
  transition:
    transform 0.25s ease,
    box-shadow 0.25s ease,
    border-color 0.25s ease;
}
.post-card:hover {
  transform: translateY(-5px);
  box-shadow: var(--shadow);
  border-color: var(--line-strong);
}
.post-card img {
  width: 100%;
  height: 420px;
  object-fit: cover;
  object-position: top center;
  border-bottom: 1px solid var(--line);
}
.post-link {
  display: flex;
  flex-direction: column;
  gap: 0.2rem;
  padding: 1rem 1.2rem;
  font-weight: 700;
  font-size: 0.98rem;
  color: var(--ink);
}
.post-link b {
  font-weight: 600;
  font-size: 0.85rem;
  color: var(--primary);
}
.post-card:hover .post-link b {
  text-decoration: underline;
}

/* ---------- DIFFERENTIATION ---------- */
.differ .section-heading {
  margin-bottom: 2.5rem;
}
.versus {
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: var(--surface);
  box-shadow: var(--shadow-sm);
}
.versus-head,
.versus-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
}
.versus-head {
  background: var(--ink);
  color: #fff;
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.02em;
  text-transform: uppercase;
}
.versus-head span,
.versus-row span {
  padding: 1rem 1.4rem;
}
.versus-head .versus-us {
  background: var(--primary);
}
.versus-row {
  border-top: 1px solid var(--line);
  font-size: 0.98rem;
}
.versus-row span:first-child {
  color: var(--muted);
}
.versus-row .versus-us {
  background: var(--accent-wash);
  color: var(--ink);
  border-left: 1px solid var(--line);
}
.versus-us b {
  color: var(--primary-hover);
}

/* ---------- AUDIENCE ---------- */
.persona-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.3rem;
}
.persona {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 2rem 1.8rem;
  box-shadow: var(--shadow-sm);
  transition:
    transform 0.25s ease,
    border-color 0.25s ease;
}
.persona:hover {
  transform: translateY(-4px);
  border-color: var(--line-strong);
}
.persona-icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 44px;
  height: 44px;
  border-radius: 12px;
  background: var(--accent-wash);
  color: var(--primary);
  font-size: 1.2rem;
  margin-bottom: 1.2rem;
}
.persona h3 {
  margin-bottom: 0.6rem;
}
.persona p {
  color: var(--muted);
  margin: 0;
  font-size: 0.96rem;
  line-height: 1.65;
}

/* ---------- FOUNDER ---------- */
.founder-grid {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: clamp(2rem, 5vw, 4rem);
  align-items: center;
}
.founder-photo {
  border-radius: var(--radius-lg);
  overflow: hidden;
  border: 1px solid var(--line);
  box-shadow: var(--shadow);
  aspect-ratio: 4 / 5;
  background: var(--surface-alt);
}
.founder-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.founder-copy .kicker {
  text-align: left;
}
.founder-copy h2 {
  margin-top: 0.3rem;
}
.founder-copy p {
  color: var(--muted);
  margin: 1rem 0 0;
  max-width: 54ch;
  line-height: 1.75;
}
.founder-copy .button {
  margin-top: 1.8rem;
}

/* ---------- WALL ---------- */
.wall-grid {
  columns: 3 260px;
  column-gap: 1.2rem;
}
.wall-card {
  break-inside: avoid;
  margin-bottom: 1.2rem;
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.4rem;
  box-shadow: var(--shadow-sm);
}
.wall-card .media {
  border-radius: 10px;
  margin-bottom: 0.9rem;
  width: 100%;
}
.wall-card .yt {
  position: relative;
  padding-bottom: 56%;
  margin-bottom: 0.9rem;
}
.wall-card .yt iframe {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  border: 0;
  border-radius: 10px;
}
.wall-card .quote {
  font-size: 0.98rem;
  color: var(--ink);
  margin: 0 0 1rem;
}
.wall-author {
  display: flex;
  align-items: center;
  gap: 0.7rem;
}
.wall-author img {
  width: 40px;
  height: 40px;
  border-radius: 50%;
  object-fit: cover;
}
.wall-author .name {
  font-weight: 700;
  font-size: 0.9rem;
}
.wall-author .title {
  font-size: 0.8rem;
  color: var(--muted);
}

/* ---------- PRICING ---------- */
.plan-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 380px));
  gap: 1.4rem;
  justify-content: center;
}
.plan {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 2.2rem;
  position: relative;
  box-shadow: var(--shadow-sm);
}
.plan.featured {
  border-color: var(--primary);
  box-shadow: var(--shadow);
}
.popular {
  position: absolute;
  top: -0.8rem;
  right: 1.6rem;
  background: var(--primary);
  color: #fff;
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  padding: 0.32rem 0.7rem;
  border-radius: 999px;
}
.plan h3 {
  font-size: 1.4rem;
}
.plan > p {
  color: var(--muted);
  margin: 0.4rem 0 1.4rem;
  font-size: 0.92rem;
}
.price {
  display: flex;
  align-items: baseline;
  gap: 0.35rem;
  margin-bottom: 1.5rem;
}
/* Amounts come from Stripe; keep the row's height but hide it until loaded. */
.price:not(.is-loaded) {
  visibility: hidden;
}
.price strong {
  font-size: 3rem;
  font-weight: 800;
  letter-spacing: -0.04em;
}
.price span {
  color: var(--muted);
  font-size: 0.92rem;
}
.plan ul {
  list-style: none;
  margin: 0 0 1.8rem;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 0.7rem;
}
.plan li {
  position: relative;
  padding-left: 1.6rem;
  color: var(--ink-soft);
  font-size: 0.94rem;
}
.plan li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--primary);
  font-weight: 800;
}
.trial-note {
  text-align: center;
  color: var(--muted);
  font-size: 0.88rem;
  margin: 1.8rem 0 0;
}

/* ---------- FAQ ---------- */
.faq-list {
  max-width: 800px;
  margin: 0 auto;
}
.faq-list details {
  border-bottom: 1px solid var(--line);
}
.faq-list summary {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 1rem;
  cursor: pointer;
  list-style: none;
  padding: 1.2rem 0;
  font-size: 1.1rem;
  font-weight: 700;
  letter-spacing: -0.02em;
}
.faq-list summary::-webkit-details-marker {
  display: none;
}
.faq-list summary span {
  font-size: 1.4rem;
  font-weight: 400;
  color: var(--primary);
  transition: transform 0.25s ease;
  flex: none;
}
.faq-list details[open] summary span {
  transform: rotate(45deg);
}
.faq-list details p {
  margin: 0 0 1.3rem;
  color: var(--muted);
  max-width: 64ch;
  line-height: 1.7;
}

/* ---------- FINAL CTA ---------- */
.final-cta .cta-card {
  background: var(--ink);
  color: #fff;
  border-radius: var(--radius-lg);
  padding: clamp(2.5rem, 5vw, 4rem);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
  flex-wrap: wrap;
  box-shadow: var(--shadow);
  position: relative;
  overflow: hidden;
}
.final-cta .cta-card::after {
  content: "";
  position: absolute;
  right: -60px;
  top: -60px;
  width: 260px;
  height: 260px;
  background: radial-gradient(circle, rgba(37, 99, 235, 0.45), transparent 70%);
}
.final-cta .kicker {
  color: #93c5fd;
  position: relative;
  text-align: left;
}
.final-cta h2 {
  color: #fff;
  position: relative;
}
.final-cta h2 em {
  background: none;
  color: #93c5fd;
  padding: 0;
}
.final-cta .button-primary {
  background: #fff;
  background-image: none;
  color: var(--ink);
  position: relative;
  box-shadow: none;
}
.final-cta .button-primary:hover {
  background: var(--primary);
  color: #fff;
}

/* ---------- FOOTER ---------- */
.site-footer {
  background: var(--surface-alt);
  border-top: 1px solid var(--line);
  padding: 3.5rem 0 2rem;
}
.footer-grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr;
  gap: 2rem;
  padding-bottom: 2.5rem;
  border-bottom: 1px solid var(--line);
}
.footer-brand p {
  color: var(--muted);
  font-size: 0.92rem;
  margin: 1rem 0 0;
  max-width: 32ch;
}
.footer-grid strong {
  display: block;
  font-size: 0.72rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink);
  margin-bottom: 1rem;
}
.footer-grid a {
  display: block;
  color: var(--muted);
  font-size: 0.92rem;
  padding: 0.3rem 0;
}
.footer-grid a:hover {
  color: var(--primary);
}
.footer-base {
  display: flex;
  justify-content: space-between;
  padding-top: 1.6rem;
}
.footer-base small {
  color: var(--faint);
  font-size: 0.82rem;
}

/* ---------- RESPONSIVE ---------- */
@media (max-width: 960px) {
  .hero {
    grid-template-columns: 1fr;
  }
  .hero-visual {
    order: -1;
    max-width: 460px;
  }
  .proof-grid {
    grid-template-columns: 1fr;
  }
  .stat-cards {
    flex-direction: row;
    flex-wrap: wrap;
  }
  .stat-card {
    flex: 1 1 160px;
  }
  .step-block,
  .step-block.reverse .step-copy {
    grid-template-columns: 1fr;
    order: 0;
  }
  .step-block {
    gap: 2rem;
  }
  .founder-grid {
    grid-template-columns: 1fr;
  }
  .founder-photo {
    max-width: 340px;
  }
  .gallery-grid {
    grid-template-columns: repeat(3, 1fr);
    gap: 1rem;
  }
  .post-card img {
    height: 320px;
  }
  .persona-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 760px) {
  .menu-button {
    display: flex;
  }
  .nav-menu {
    position: absolute;
    top: 70px;
    left: 0;
    right: 0;
    background: #fff;
    border-bottom: 1px solid var(--line);
    flex-direction: column;
    align-items: stretch;
    gap: 1rem;
    padding: 1.4rem 1.5rem 2rem;
    transform: translateY(-12px);
    opacity: 0;
    pointer-events: none;
    transition: 0.25s ease;
  }
  .nav-menu.open {
    transform: none;
    opacity: 1;
    pointer-events: auto;
  }
  .nav-links {
    flex-direction: column;
    gap: 0.4rem;
  }
  .nav-actions {
    flex-direction: column;
    align-items: stretch;
  }
  .packaging-flow {
    grid-template-columns: 1fr;
  }
  .pf-engine {
    writing-mode: horizontal-tb;
  }
  .versus-head span,
  .versus-row span {
    padding: 0.85rem 1rem;
    font-size: 0.88rem;
  }
  .plan-grid {
    grid-template-columns: 1fr;
  }
  .final-cta .cta-card {
    flex-direction: column;
    align-items: flex-start;
  }
  .footer-grid {
    grid-template-columns: 1fr 1fr;
  }
  .footer-brand {
    grid-column: 1 / -1;
  }
  .wall-grid {
    columns: 1;
  }
  .gallery-grid {
    grid-template-columns: 1fr;
    gap: 1.4rem;
  }
  .post-card img {
    height: auto;
  }
}

@media (max-width: 440px) {
  .hero {
    padding-block: 2.5rem 3rem;
  }
  .hero h1 {
    font-size: 2.2rem;
  }
}

/* ---------- Legal pages (terms / privacy) ---------- */
.nav-spacer {
  flex: 1;
}
.nav:has(.nav-spacer) {
  gap: 1.6rem;
}
.legal {
  width: min(calc(100% - 3rem), 760px);
  min-height: 70vh;
  margin-inline: auto;
  padding-block: clamp(3rem, 6vw, 5rem);
}
.legal .back {
  display: inline-block;
  margin-bottom: 2rem;
  color: var(--primary);
  font-size: 0.85rem;
  font-weight: 700;
}
.legal h1 {
  margin-bottom: 0.5rem;
  font-size: clamp(2.2rem, 5vw, 3.2rem);
}
.legal .updated {
  margin: 0 0 2.5rem;
  color: var(--faint);
  font-size: 0.8rem;
}
.legal h2 {
  margin: 2.6rem 0 0.8rem;
  font-size: 1.25rem;
  line-height: 1.3;
  letter-spacing: -0.025em;
}
.legal p,
.legal li {
  color: var(--ink-soft);
  font-size: 0.95rem;
  line-height: 1.7;
}
.legal ul {
  padding-left: 1.2rem;
}
.legal li + li {
  margin-top: 0.6rem;
}
.legal a:not(.back) {
  color: var(--primary);
  text-decoration: underline;
  text-underline-offset: 2px;
}
.legal-footer {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 1rem 2rem;
}
.legal-footer p {
  margin: 0;
  color: var(--muted);
  font-size: 0.8rem;
}